Tips for Running a Successful Family Business

Mark Enlow
3 min readSep 14, 2022

It’s important to learn the ropes of business management if you want to make it in the family firm. While the ability to lead is crucial, so too is the ability to organize and direct work effectively. The most effective leaders are able to inspire their followers with their charisma and the strength of their ideas. They need to persuade others to follow them not just because they are a decent person, but also because they are fighting for a just cause. Especially in family firms, where the leaders need to be liked and respected by employees as well as by the public, this is a necessary.

Management in a family firm presents its own special difficulties. The problems arise because personal and professional concerns often intersect. There is a high risk that a firm will fail if the family is not trusted. Therefore, it is essential to establish norms that foster confidence.

Due to the intimate nature of a family business, open lines of communication are essential. It’s crucial that everyone has a voice and is comfortable in their own skin. Failing to do so may result in discord and a lack of motivation, which could have a negative impact on the company’s productivity. The significance of clear, direct, and fair communication cannot be overstated when a family business has hundreds or thousands of employees.

A good way to cool down a family business is to bring in some outside counsel. Family-owned firms are notorious for playing their cards close to the chest. However, a successful family business will seek the advice of specialists like a banker, CPA, or attorney. They are also aware of the fact that personal feelings frequently disrupt business deals. These experts can assist cool down the family business and protect it from potential dangers.

Members of the same family frequently misjudge one another’s intentions or behavior. It’s important for family members to be able to talk to one other, whether they’re siblings, parents, or friends. Members of the family who are not actively working in the company should nonetheless be included in conversations and cautioned against drawing assumptions. It is crucial to set up parallel lines of communication to ensure that everyone is heard.

Maintaining open lines of communication amongst family members is also crucial for achieving organizational success. Families in company together might not be able to fully tap into individual talents without it. The day-to-day running of the firm can be thrown off by sibling disagreements caused by poor communication. Employees may get divided if a sibling rivalry exists. These disagreements are embarrassing for everyone involved and can have a detrimental effect on the company’s reputation amongst its clientele.

A dysfunctional organization poses a serious threat to a family-run enterprise. It’s more difficult to resolve these problems than it would be in a different kind of business. That’s why improved corporate governance is essential for family businesses. Additionally, households who can adjust to new circumstances are more likely to remain intact.

Leaders in family businesses require a crystal-clear vision, strong managerial and operational chops, keen insight into the market, and the proper people to effectively handle organizational dysfunctions. Furthermore, family dynamics can be a source of friction. For this reason, it is beneficial to have leadership from outside the organization who can bring a new point of view and aid in the organization’s long-term viability and expansion.

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Mark Enlow

Mark Enlow is the President and CEO of Enlow & Associates, one of the Mark Enlow Family of Companies, a leader in Executive Search.